Marketing websites are products of the e-commerce era and are powerful tools for enterprises to stand out in the internet market competition. What principles should be followed in creating a marketing website, and in what directions should website production work go?

　　Generally, an ordinary corporate website has various promotion methods, including offline methods such as distributing business cards with URLs, distributing flyers, and participating in exhibitions to promote products and the company website. Online promotion methods are well understood by everyone and are generally divided into platform marketing and search engine ranking promotion. Regardless of the method, the users returning to the website are generally users who have a demand for the products or services of the website. The behavior of users returning to the corporate website can be categorized into two types:

　　One type is direct users, whose purpose of going online is to conveniencly compare prices and products. After visiting the website, they generally look at the products and services and directly communicate via QQ or online tools or consult via phone; the other type is conservative users who need to understand detailed information about the products and services on the website before choosing to consult. Because they have established some trust in the website, the conversion rate is very high once they consult. Regardless of which type of person it is, they are undoubtedly our marketing target. An excellent corporate website should have the ability to serve both types of users; marketing website production services are born for this purpose!

　　Marketing websites, as the name suggests, are designed around marketing to promote users' trust in the website, thereby converting to marketing conversion rates! Gaining user trust is crucial. For small and medium enterprises with low brand awareness, many paths to develop new customers come from the internet. For users, the company is a strange entity, and building user trust in unfamiliar companies is the focus of marketing website production. Simply put, as long as the products and services have advantages and are cost-effective compared to peers, they tend to gain more customer trust and inquiries. Therefore, in the early stages of marketing website production, the enterprise and the designer must jointly explore the advantages of services and the selling points of products, and then the designer represents these through webpage designs. The webpage should be neat, atmospheric, and beautiful, with prominent selling points, clear browsing thoughts that promote user conversion, a very high user experience, and appropriate packaging of the enterprise's image. After a series of production and perfection processes, a marketing-capable website is born. The theme of marketing website production design mainly revolves around gaining user trust and improving user experience.

　　In addition, in the foundational process of marketing website production, it is essential to optimize the webpage code and basic framework. This optimization mainly aims to comply with the algorithms of major search engines, such as using div+css, pure static pages, setting page-level meta attributes, keyword selection, and planning layouts, etc. Only by ensuring user experience and enhancing search engine friendliness can the value of the marketing website be maximized!