Today I received a customer call asking how much it costs to create an e-commerce website. This question cannot be answered clearly in just a few sentences. Today, I will explain how much it really costs!

First, you need to consider whether to make a PC version only, or just the WeChat version, or to make both PC and mobile versions, or even the APP, let’s analyze the differences.

PC version only: You can use mature solutions such as ecshop (official commercial authorization 7800 yuan, open source), note! This is just the authorization fee, which does not include any services, such as domain name, hosting, program setup, image processing, product entries, payment interface configuration, and so on are all excluded!

WeChat version only: You can use Youzan's WeChat mall basic version (annual fee of 4800 yuan and no source code), note! You need to pay 4800 yuan every year! Similarly, it does not include any services, all settings, including images and product information need to be entered by yourself!

PC + Mobile version: Of course, you hope the data is interconnected, no one wants to do the same thing twice, so ecshop should appear again, because Youzan's WeChat mall does not support the PC version. If you think the default template does not meet your needs, custom templates are required, and the cost for customizing the mall template starts from 10,000.

PC + Mobile + APP: When you see the three letters APP, the price must be high, and when making an APP, you must consider the issue of Apple’s listing, if you use the already developed one, it is estimated to cost around 50,000 yuan, and if you want to develop a custom one, it starts from 100,000.

Looking at this, do you really think that spending so much money means completion? Certainly not, building the platform is just the first step.

Assuming we have built the platform, we next need:

1. Purchase a server and complete filing (about 20 working days)

2. Register a corporate Alipay account and WeChat public account (open WeChat certification and payment)

3. Design a LOGO (around 800 yuan if reliable, and 300 yuan on Taobao)

4. Take product photos (only high-quality images and excellent copywriting will increase people's desire to purchase, professional photographer costs around 1000 yuan a day)

5. Design product cover images and product detail images (What kind of designs? Search your competitors' products on Taobao, the best-selling vendors are your learning targets, and here the design fee per template counts at least 800 yuan, template reuse costs another 100 yuan each)

6. Upload products, including product prices, models, places of origin, categories, and all parameters that can be provided

7. Set up some promotional activities and recommended products to enrich page content

Okay, after completing these seven steps, your website finally looks somewhat presentable, and at this point, you must think, can I just sit back and wait for the money to roll in, right? I must pour some cold water on you again, listen carefully.

After building the website, no one will know you; you have to promote it so that more people know about it. So how to promote it? Two words: throw money. Prepare a budget of 100,000 yuan, make a good advertising plan, Baidu, 360, micro-business, vertical product platforms, etc., find the platform with the best cost-performance ratio for advertising.

Okay, at this point, you might think, after spending so much money, can I just sit back and wait for the money to roll in? The answer is still NO!

After the promotion, if users visit your website, you need to convert them, right? How can you do that without a chat tool? Get a marketing QQ! That’s several thousand again, and once on QQ, you need customer service, so you start to build a team. Need to update the products? Hire, hire, hire, there's no issue money can't solve. If all the work is done right, can you then make money? The answer is still NO!

Your competitors are doing the same thing as you, why do users buy their products and not yours? Have you analyzed it? What advantages does your product have? Have you summarized it? Is it direct supply? And countless questions need your analysis, summarization, consideration, research, and constant adjustment of business strategies. I’ve said so much, I believe you smartly understand whether you want to build a platform or run a profitable business!

Yuanhang Network welcomes all units to come for onsite visits and negotiations. Yuanhang Network was established in 2009 and is a comprehensive internet application service provider. Since its establishment, it has been committed to providing enterprises with comprehensive integrated marketing services based on the internet, including domain registration, website planning, website design, e-commerce, website promotion, website optimization, to personalized software development for enterprises. The company has rich experience in website construction and internet application system development management, mature application system solutions, an excellent website development engineer team, and a professional website design team. Website construction business consultation in Zhenjiang: Manager Qiu 13656138807